One of our biggest goals at NLA is to drive business for the companies we represent. The success of our brands rides on the quality of service we can provide for our customers. The territory where we do business currently spans Western Canada and is comprised of; BC, AB, SK, MB, YK, NWT.
To stay connected with our customers, we regularly hit the road visiting different accounts throughout our territory. This allows us to showcase new collections and service accounts via face to face interactions with our clients, improving the strength of our relationships.
Regular attendance of key tradeshows provide us another avenue to communicate with our current customers as well as showcase product to new prospects. Tradeshows we currently attend include: Magic, Project, Capsule, Agenda, SIA, Miami Swim Show, Knowshow, Trends, Midwest Buymart, and Metro.
Our primary focus in our brand development is distribution and growth. At NLA we pride ourselves in placing product in the right stores depending on the intended audience the brand is targeting. Our partnership approach enables us to strategize the growth and lifecycle of our brands ensuring maximum efficiency at every point of the process.
It is essential to create the right brand awareness and product demand by implementing and executing marketing campaigns that communicate the right message to the consumer. For merchandising we are known for our high quality aesthetics, and attention to detail.
Strategic product placement is used to produce brand exposure using selected print, online and broadcast media with our partners. Contests and Events allow us to generate further advertising for brands allowing us to reach out and get a feel for the audience our clients are targeting.
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Founded in 1966, NLA has grown to become a premiere sales agency in the North American fashion and lifestyle industry. Constantly ahead of the game, NLA has pioneered and evolved through the ever changing industry landscape, while maintaining long-term relationships with clients spanning over 30 years. It is these relationships that are at the heart of our business, only possible due to the experience, professionalism and dedication we provide to our retailers and suppliers.